Week 1:
The first week includes several small group interactive sessions and workshops to ensure that you learn by doing investigative journalism. It includes:
Know your target audience module:
- Where do ideas come from?
- How to zero in on an audience
- Mapping your target audience
- Influencers, agreed realities, and emotional payoffs
- Using mapping to discover target audiences
- Using social media for insights
- Developing target audience statements
- Pitching target audiences
Persuade your target audience module:
- What is learning and why this is important to understanding audiences
- How do people learn? Information, skills, and behaviours
- The ingredients of persuasive aims
- Why you need different credible sources
- Why you should craft emotional appeals
- The benefits of formulating a logical approach
- Investigating examples – persuading target audiences
- Applying persuasion to your own context
Storytelling for media professionals module:
- Narrative journalism versus information journalism
- The eight essential elements of story
- Symbols and universal truths
- Studying real examples illustrating the eight essential elements of story
- Story detective sessions: develop your own story
- The micro story: story in a tweet
- Create characters to engage audiences
- The importance of character: identifying people like us
- The types and tropes of drama characters
- Character histories and how to craft them
- Hero journeys and creating powerful character growth
Creative formats to engage audiences module:
- How do we tell stories using media?
- Ten engaging formats and what makes them unique
- Which formats are good for conveying information versus conveying emotions?
- Types of formats and the ideas box
- Combining ideas creatively
- The 3 act structure and the 5 act structure
- Investigating formats: interviewing
- Investigating formats: the discussion
- Practice: engaging audiences with the discussion format
Participants will further:
- Receive training in basic audio using zoom recorders and popular audio editing software for radio or podcasting.
- Practice “interviewing for storytelling and Investigation.”
- Analyse successful investigations from and with our guest speakers, who are themselves experienced, award-winning investigative journalists.
Week 2:
In the second week we practise using in-depth skills like:
- Core tools for investigations: hypotheses, timelines, and source maps
- Structuring your story’s “Masterfile”
- Learning-by-doing: you will combine all learned techniques to prepare an in-depth core project for further investigation back home on the subject of governance, accountability, corruption, and misuse of power
Group critiques will ensure your final project is clear, concise, and will achieve maximum impact.
Week 3:
From 2017 on, this is a 3-week course. In the third week participants will further work on their in-depth core project on the subject of governance, accountability and corruption.
